“This plan is unlike anything the industry has seen before — a true one-stop shop that brings every resource under one roof. It’s a complete solution for today’s homebuyers, removing barriers and creating new opportunities. Together, we’re turning renters into homeowners.”
We are proud to have Direct Rate as a trusted partner, led by Chief Executive Officer and Founder Alfonso “Ponch.”
Ponch shared his excitement about this partnership, stating:
With Direct Rate’s proven track record of success and Ponch’s forward-thinking leadership, this partnership represents more than just a collaboration — it’s a commitment to guiding families toward homeownership with trusted solutions, innovative strategies, and dedicated support.
Together, The HOME Plan and Direct Rate are building a pathway that empowers homebuyers with confidence, resources, and opportunities to achieve their goals.